Content at the heart of performance

Thank you for joining our latest webinar!

Your active participation and insightful questions helped create a dynamic and enriching discussion. We hope you found the session as inspiring and valuable as we did.

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Webinar Summary

For those who’d like to revisit the key highlights or couldn’t attend live, we’re pleased to offer you full access to the webinar replay.

Key Insights : Together, we explored the latest trends and statistics, providing a comprehensive look at how the platform is evolving and the opportunities it presents.
Best Practices for Organic Content on TikTok: Our experts shared proven strategies for creating engaging, authentic content that resonates with your audience and drives success on TikTok.
Maximizing Your Success with TikTok Ads: We also covered best practices for optimizing your ad campaigns, maximizing ROI, and achieving your marketing objectives on the platform.

We’re excited to announce that even more insightful webinars are coming in the months ahead! Stay tuned so you don’t miss out on valuable learning opportunities.

Thank you again for your engagement, and see you soon!

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Q & A

Show them hard data on TikTok’s rapid growth in Belgium and potential ROI—especially for local businesses. Demonstrate success by creating quick before-and-after cleaning videos and outline a brief pilot campaign with clear, measurable goals to win them over. No need to say that you must define primarily your objectives (employer branding could be relevant for this sector).

Both platforms are strong, but TikTok’s current algorithm offers massive organic reach, making it especially effective for brand awareness. Instagram is still key for maintaining a polished brand image and nurturing a loyal community.

Consistency is more important than daily posts. Aim for 2–3 high-quality TikToks per week, and scale up once you have a solid workflow without sacrificing content quality.

Somewhat. It helps to post when your audience is active, but compelling content can perform well at any time. Experiment with different time slots and review your analytics.

True “shadowbans” on TikTok are much rarer than people think. Often, low views can result from factors like repetitive or unclear content, weak hooks, or minimal engagement strategies. Make sure you’re following TikTok’s Community Guidelines, experimenting with fresh ideas, and using relevant hashtags. If you want to dive deeper into the myths and realities of shadowbanning, check out our article here: socialsky.eu/le-shadowban-sur-tiktok/.

Generally, around 45 seconds works best to keep attention. Longer videos can succeed if they’re engaging from the start and maintain a strong hook throughout.

TikTok follows data policies similar to other major apps, but it’s wise to keep up with privacy settings and best practices.

Definitely. Caregivers and family often influence seniors’ decisions, so content tailored to that audience can spark real engagement—highlight your product benefits in a relatable way.

It was primarily organic, focusing on authentic, snackable content. The key takeaway: creativity and consistency can drive viral traction without heavy ad spend.

Expect continued user growth, more advanced ad solutions, and stronger e-commerce features. Short, entertaining videos will stay dominant, with even more emphasis on authenticity and creative storytelling.

Yes—if they genuinely align with your brand and truly love your product. Authentic partnerships outperform forced or purely transactional collaborations.

Integrate the CTA naturally into the story. Use voiceovers or text overlays to direct viewers without disrupting the flow.

Nearly any industry can thrive on TikTok if you show real-world benefits in an entertaining way—think behind-the-scenes, demos, or unique use cases that highlight practical value.

Test videos organically first. If one naturally gains traction, boost it with Spark Ads to maximize its reach and engagement.

Identical videos may underperform, but TikTok doesn’t formally penalize reusing footage. Change up the hook, editing style, or captions to keep content fresh and appealing.

Start with authenticity and uniqueness: behind-the-scenes looks, staff stories, and mouthwatering food close-ups. Trending challenges can expand reach but keep your brand’s identity front and center.

Spark interest with fun challenges, using TikTok’s duet or stitch features. Offer repost opportunities or small incentives (like giveaways) for users who tag you in their authentic reviews.

We recommend keeping older, underperforming content to maintain authenticity and learn from it. And yes, the replay link will be sent via email!

Strong organic content builds trust and authenticity. Pairing it with paid ads can extend reach, but organic engagement often leads to more loyal followers and repeat customers.

Absolutely. Commenting, liking, and following others boosts visibility and credibility. It also helps you stay in tune with trends and your community’s interests!

Look at engagement (likes, comments, shares), watch time, and conversions. These should align with your overall goals—brand awareness, lead generation, or direct sales.