ACB Volvo

A Social Media strategy to increase visibility and traffic in the various ACB dealerships

automobile

REACH

+1%

ENGAGEMENT

+1%

IMPRESSIONS

+1%

Objectives

ACB is a car dealer for the Volvo brand, operating several dealerships in Flanders, Wallonia and Brussels.

The objective was twofold:

01

Increase the notoriety and visibility of each dealership

02

Drive the conversion of its Volvo Selekt offer (used cars) to a defined audience.

Solutions

Our socialsky experts have elaborated a multi-faceted strategy :

  • Elaboration of a Social Media strategy where are defined : the ibjectives, the targets, the content pillars, the tone of voice as well as the creative ideas for the publications and their different formats.
  • creation of a monthly calendar of 4 posts on Facebook & Instagram and boosted on relevant targets.
  • Conversation management and day to day management.
  • Implementation of a dashboard to evaluate the strategy in place.
  • Setting up a Social Ads  ” always-on ” component to emerge during different key moments throughout the year.

Results

Results

01

REACH : +136%

02

ENGAGEMENT : +35%

03

POST REACTIONS : 5.000, +174%

04

IMPRESSIONS : +6,52M, +245%

And if it was you?

Would you like to set up a Social Ads strategy but don’t know where to start?

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