A Social Media strategy to increase visibility and traffic in the various ACB dealerships
ACB-Group
automobile
REACH
+1%
ENGAGEMENT
+1%
IMPRESSIONS
+1%
Objectives
ACB is a car dealer for the Volvo brand, operating several dealerships in Flanders, Wallonia and Brussels.
The objective was twofold:
01
Increase the notoriety and visibility of each dealership
02
Drive the conversion of its Volvo Selekt offer (used cars) to a defined audience.
Solutions
Our socialsky experts have elaborated a multi-faceted strategy :
- Elaboration of a Social Media strategy where are defined : the ibjectives, the targets, the content pillars, the tone of voice as well as the creative ideas for the publications and their different formats.
- creation of a monthly calendar of 4 posts on Facebook & Instagram and boosted on relevant targets.
- Conversation management and day to day management.
- Implementation of a dashboard to evaluate the strategy in place.
- Setting up a Social Ads ” always-on ” component to emerge during different key moments throughout the year.
Results
Results
01
REACH : +136%
02
ENGAGEMENT : +35%
03
POST REACTIONS : 5.000, +174%
04
IMPRESSIONS : +6,52M, +245%
And if it was you?
Would you like to set up a Social Ads strategy but don’t know where to start?
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