Westland Shopping

Community management to boost Westland’s visibility and engagement.

retail

REACH

+1%

ENGAGEMENT

+1%

IMPRESSIONS

+1%

Westland Shopping has been a major shopping centre in Anderlecht for 50 years.

The aim of Westland was twofold:

01

Growing the community on social networks

02

Engage with the community at key moments (shop openings, festive events, etc.)

To achieve this objective, our socialsky experts have developed a strategy comprising several phases:

Definition of a Social Media strategy where objectives, targets, content pillars, tone of voice as well as creative ideas for publications and their different formats are defined.
Creation of a monthly editorial schedule of at least 16 posts on Facebook and Instagram, boosted to relevant targets.
Managing notifications for the mobile application via a monthly calendar of 4 notifications.
Conversation management and daily management of social accounts.
Setting up a reporting system to evaluate the strategy implemented.