Instagram is one of the most popular social platforms, with over a billion monthly active users. It offers an invaluable opportunity for businesses to reach a wide audience and strengthen their brand awareness. By being present on Instagram, a business can increase its visibility, reach new potential customers, and reinforce brand recognition.
Instagram is known for its high engagement. By sharing attractive and relevant content, a business can capture the interest of its target audience, foster engagement, and build deeper relationships with its followers.
Instagram offers features such as shopping buttons and links in stories, which facilitate the conversion of users into customers. By publishing compelling content and guiding users to your website, you can generate leads or increase sales if you have an e-shop.
Consumers now instinctively turn to this social network to discover what businesses have to offer. Indeed, they need to see before taking action, and it’s fortunate because on Instagram, visuals reign supreme: everything revolves around the beauty of photos and videos. It is therefore crucial for your business to implement an impactful communication strategy to inspire and arouse desire through visually appealing content.
Dita/Korok
Thanks to authentic content related to the issues faced by hockey players and immersive videos featuring athletes, we managed to reach 58,778 people and increase engagement rate by 8% on Dita/Korok’s Instagram account.
L’esplanade Shopping
The social media objectives for L’esplanade Shopping were to engage the L’esplanade community, increase brand consideration, and engagement rate. With trendy and creative content and regular competitive monitoring, we managed to boost engagement on the brand’s Instagram account and increase the number of followers.
PREGO!
The goal for Prego! was to increase brand awareness in the Belgian market and enhance brand consideration among consumers. With the right strategy, we succeeded in building a community around the Italian caterer through immersive videos.
01.
We translate your business objectives into objectives on Instagram through a tailored digital strategy that perfectly aligns with Instagram’s standards. Together, we define your goals, target audience, tone of voice, publication frequency, and performance indicators.
02.
Once the Instagram strategy is established, it’s time for action: content creation! Every month, our team of experts creates an editorial calendar: creative ideas through brainstorming, visual creation, multilingual copywriting… Content is at the heart of your digital strategy, and mainly at the core of your Instagram account!
03.
When the calendar is approved, we schedule the month’s posts using the Meta Business Suite and amplify them with a predefined budget. Wondering why it’s important to boost Instagram posts? Imagine; you create a unique piece of art, but you lock it away in a cupboard: no one will ever be able to admire it! The same applies to your posts on your account! Without an amplification strategy, your post will only be seen by a portion of the people following your Instagram account, whereas with a budget, you could reach a much broader target audience and thus achieve much better visibility.
04.
To be close to your target audience, you need to create a connection with them from your Instagram account by encouraging engagement on your various posts, responding to comments and messages, resharing community stories, etc. Thanks to the expertise of our Instagram agency, we know how to respond daily to all interactions to create a strong bond with your communities.
05.
Reporting is an essential element for evaluating the success of a digital strategy on Instagram. We produce comprehensive reports to assess the results obtained from your Instagram account and provide recommendations for continuously improving performance. Want to give another dimension to your communication on your Instagram account? Then, make an appointment with our Instagram agency!
