Arbony

A Google ADS strategy to generate qualified B2B and B2C leads for Arbony

SEAWeb Design

CONVERSION RATE

0%

MONTHLY VISITS

1

MONTHLY CONVERSIONS

1

Objectives

Arbony is a creator of antique parquets mainly active in Belgium and France. The company was eager to increase the number of qualified lead in both B2B and B2C.

01

Increase the number of qualified B2B prospects

02

Develop brand awareness by attracting new B2C prospects

Solutions

Our socialsky experts have developed a multi-pronged strategy:

  • Creation of a conversion-oriented website
  • Elaboration of a SEA strategy in which objectives, targets,
    keywords and tone of voice for writing ads are defined.
  • Creation of Google Ads Search “always-on” campaigns in French and Dutch on queries related to antique parquet, aged parquet and types of parquet.
  • Creation of a specific Display & Remarketing campaign.
  • Creation of a dashboard (DataCockpit) to evaluate the strategy implemented.

Results

Arbony is now present on searches related to luxury and top-o-the-range parquet flooring, and receives more than 100 B2B and B2C requests per month.

01

CONVERSION RATE : 5%

02

CTR : 10%

03

MONTHLY VISITS : 500

And It was you ?

Would you like to set up a Google Ads strategy but don’t know where to start? Contact socialsky!

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