Tango Charly

A Meta Ads strategy to boost BtoC sales during a key period

REVENUES

x1

CART VALUE

+1%

HOOK RATE

1%

Objectives

Tango Charly is a jewellery brand run by a solopreneur. She makes all the jewellery on her site herself! She contacted us to take care of her campaigns on Meta Ads at a crucial time for her: Mother’s Day.

01

Use advertising on Meta to boost sales during this important period and do better than in 2022

02

Develop its reputation and attract new people to its website and Instagram account.

Solution

Our socialsky experts developed a multi-pronged strategy:

Creation of a content-oriented strategy

Authentic, organic content highlighting not only the jewellery but also Mother’s Day! It was important that the content was produced by its founder as she best represents the authenticity of the brand.

Creation of a simple campaign structure with three campaigns

Two acquisition campaigns segmented according to marketing axes (customisable jewellery and best sellers) and a remarketing campaign targeting all the people who had visited her site or interacted with her brand on social networks.

Simple audience structure

An audience targeting people with an interest in jewellery and an audience with an interest in Mother’s Day.

A landing page highlighting Mother’s Day products

Creation of a landing page highlighting Mother’s Day products.

Access on the website

I noticed straight away that something was happening.

I felt at ease and understood. In other agencies, I was seen as a small, uninteresting client. At socialsky, I really felt that they understood my business and my expectations. I was taken in hand and properly guided, which was the most important thing for me.