Social Media content to emerge and engage with a younger audience.



Fisherman’s Friend is an English brand of flavored lozenges distributed in supermarkets and gas pumps.

The objective was twofold:

1/ Increase the notoriety and expand the community towards a younger audience.

2/ More original content creation with a fun and offbeat tone of voice.


In order to achieve the goals, our socialsky experts have created a strategy that includes several phases:

  • Elaboration of a Social Media strategy where are defined: the objectives, the targets, the content pillars, the tone of voice as well as the creative ideas for the publications and their different formats.
  • Creation of a monthly editorial schedule of 4 posts on Facebook and 3 posts on Instagram.
  • Amplification of publications on relevant targets.
  • Conversation management and daily management of social accounts.
  • Setting up a reporting system to evaluate the strategy implemented.


  • Engagement: +184%
  • Fan page: 5,3 K
  • IG Followers: 581
  • IG Audience Growth: +100%

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